Frank requested that the postcards be posted with the address-side facing out. He explained that he wants to keep his audience always wanting more. This is why he only puts up a handful of secrets on the website each week and why he neglects to maintain an internet archive. He reasons that if he gives his audience all of the secrets they demand, they will tire of the project. Some of the magic will be lost. As one of his audience, I want to object to this notion, insatiably desiring to see more secrets, but as an intern who is privileged to view a plethora of secrets, I can completely understand his logic. For me, the secrets do not have quite the same impact after reading dozens of them at once.
Logic and art are not generally associated together, and that is what I found so interesting about Frank's revelation on how he manages the project as well as how I put the postcards on the wall. There was a definite design and order. It made me reflect on how different an "art internship" is from my regular 9 to 5 job. At my day job, there is a definitive right and wrong. With this project, it is much more difficult because the objectives are not as translucent. The project is Frank's, and the requests are a result of his vision. I consider how difficult it must be for him to relinquish some small part of the project to us, the interns, because our own influence inevitably infiltrates the project. My composition of postcards on the wall will undeniably differ from Frank's arrangement, had he done it.
How does an artist relinquish some control of his project and effectively convey his vision to the people he has selected to help? How can he maintain the nuances while permitting the influence of others in the project? I suppose I won't know until one day I have a creative venture of my own.